Hunter Coffee Co. is a brand new coffee roaster based in Ashville North Carolina. The roaster plans to enter the market with packaged whole bean coffee but also open a very small retail space for customers to purchase prepared coffee. Hunter Coffee Co. is looking for a wide variety of aesthetic possibilities but would like to focus primarily on the use of typography as the main source of imagery. The logo is inspired by the hunter's scope, in addition to the image of wild animals used in the packaging. The color palette is derived from the tone of the forest.